It only took 168 hours but a certain large retailer finally updated the sale prices
Remember the Veterans Day sale that was supposed to happen last week but didn’t because my price discounts weren’t taking effect at a certain online bookstore? Well, the prices were finally discounted… two days after the sale was scheduled to end. Since the sale never happened I had planned to go back into my publisher dashboard and raise the prices back to their regular amounts. But instead of doing that I’ve decided to keep the 25% discount in place for now and extend the sale through Thanksgiving. Because why not? So from now until midnight on Black Friday (November 25th), you can buy all four books in the series (either print or ebook) for 25% off the regular price. My loss is your gain! (Or, to put it another way, one large bookseller’s incompetence is your gain.)
This is the first time since the books’ publication that all four books in the series are being discounted. (Usually I only discount Part One, with the idea of reeling in new readers, who then purchase the next three books in the series ’cuz they can’t wait to find out what happens next.) This means you can get all four paperbacks for under forty bucks or all four ebooks for under twenty bucks. Whether you’re shopping for yourself or your favorite reader, the epistolary-style format of the Since You Went Away series has been known to keep readers turning pages late into the night. And the covers are pretty nice too.
An update of the 1944 film of the same name (& 1943 book the film was based on), this slice-of-life dramedy charts a year in the life of a modern-day military family during deployment. Featuring a deeply human cast of characters and propelled by a plot that draws you in from the first page, Since You Went Away portrays in intimate detail the effects of a distant war on the families and returning veterans at home.
“While most war stories focus on the drama on the battlefield, McCarthy shines a light on the battles being fought on the homefront, creating a world that’s eminently relatable to readers both inside and outside the military.”
This offer is available exclusively on Amazon—worldwide wherever Amazon books are sold—through midnight November 25th only.
A former magazine editor and tech journalist, Nan McCarthy founded Rainwater Press in 1992 and began selling her books online in 1995. She is the author of the Chat, Connect, Crash series (fiction), the Since You Went Away series (fiction), Live ’Til I Die (memoir), and Quark Design (non-fiction). Nan and her husband, a veteran who served 29 years in the Marine Corps, live in Kansas City.
Plans to offer my annual Veterans Day book discount didn’t pan out this year and here’s why
Here’s how the promo for my 2022 Veterans Day discount was supposed to start: “From now until midnight November 11th, readers can purchase the entire Since You Went Away series for 25% off both print and ebook editions.” Except I wasn’t able to run the promo this year, because a certain large online bookstore somehow wasn’t able to lower the print price of my books—even though I’ve been offering the same Veterans Day discount almost every year since 2017, when the first book in the series was published.
As a small business owner and independent author, I depend on promotions like this to get the word out about my books. Especially for my Since You Went Away series—a fictionalized story about a modern-day military family—Veterans Day is the ultimate tie-in opportunity to draw attention to the series and, if I’m lucky, see a nice little bump in sales. And to be honest, as an indie author, spreading the word about my books is an uphill battle. I’m not getting rich here, and I’m okay with that. I love what I do and I love being an author who publishes my own books. I’ve had my books published traditionally by one of the Big Five publishers (or are we down to the Big Four now—it’s hard to keep track these days), and I can tell you from hard-earned experience that being an indie author is way more fun than going the traditional route. And at this stage in my life, I’ll choose self-agency and fun over group think and bureaucracy any day of the week.
But even indie publishing has its limits, because as self-publishers we still (mostly) rely on other vendors to distribute and sell our books. Even today in the age of social media and online bookstores, our success is often determined by our ability to work the system. In many ways self-publishing today is harder than it was 27 years ago, when I self-published my first book in 1995. Back then there was no Instagram, no Facebook, no Twitter, no WordPress, and definitely no such thing as an ebook. (In fact in those days if you mentioned the word Amazon, most people thought you were talking about a river in South America.) But the widespread availability of such technology—like social media that makes it easier for authors to broadcast our latest book news to the world, and ebook sites that make creating books more accessible than ever—is also the very thing that makes it harder to get noticed, because we are now competing with millions of others across the globe trying to get our work in front of potential readers.
But I digress. The point is, you can’t run a promotion for discounted books if the books aren’t discounted. And therein lies the problem. This past Monday morning leading up to Veterans Day (which fell on a Friday this year), I logged onto my sales dashboard at a certain online bookseller to lower the price of my Since You Went Away series in anticipation of kicking off my annual promotion at some point mid-week. Since this particular retailer quotes various timelines of 24-72 hours to allow for price changes to take effect (and in the preceding five years of my experience with this retailer, price changes invariably took less than 24 hours), I believed I had allowed plenty of time for even the most gigantic retailer on earth to make a simple price change. Or so I thought.
For indie authors, running a book promotion is not as simple as logging onto a sales dashboard and changing a price. There’s the blog post (like this one was supposed to be) announcing the promotion featuring book blurbs, graphics, and links to the various retail sites. Then there are the social media posts, which can be based on your original blog copy but need to be tailored to each site’s word limit, photo specs, audience, and overall “vibe.” If you’re detail-obsessed like me, you spend a lot of time writing, editing, and tweaking each individual post to make sure it optimizes such an important promo opportunity without needlessly flooding other people’s social media feeds and end up annoying or alienating potential readers rather than attracting them.
I won’t bore you with the gory details on how much time I spent this past week emailing, live chatting, and phoning customer support trying to figure out why the prices for the paperback versions of Since You Went Away weren’t being discounted on this particular site as requested. The prices on the ebook versions of the series were updated in less than 12 hours, so it was puzzling that the print prices were taking so long to update. And as of today (six days later—the day after Veterans Day and twelve hours after the sale was scheduled to end) the paperback prices still haven’t been discounted. So I gave up on this year’s promotion. It’s not about the lost sales really. It’s not even about missing this once-a-year opportunity to share my books with people who might like to know about them. For me, it’s a reminder that as much as I love being my own boss and running my own business and hiring cover designers and editors of my own choosing, I’m not as much the master of my own fate as I thought I was, even when it comes to writing and publishing my own books.
Funny thing is, I’m not as upset about this stupid price debacle as I thought I’d be. Yeah, I was hella frustrated this week trying to deal with customer service people who say they value your business and want to solve your problem but do absolutely nothing to actually solve said problem. We’ve all been there, done that a million times over, right? First world problems as they say.
BUT… there’s that teeny-tiny part of me that’s still kinda pissed off about the whole thing, you know? The part of me that rails at big business stomping on the little guy because they can or they just don’t care. Whether you’re a musician or painter or sculptor or comedian or—yes—a writer who either can’t get past industry gatekeepers or chooses not to submit themselves to faceless corporate sales forces, you have to make the decision, every single day of your career, to not let the bastards get you down (as my mom used to say). To keep fighting the good fight. I may have lost this particular battle with earth’s biggest bookstore, but I’ll never stop writing, never stop creating, never stop sharing my work with others. And because of this experience, I’m even more motivated than ever to find new and different ways to promote and sell my books and reach new readers. Like adding an online store to this website for example. These things take time, so I ask you to stay tuned. Meanwhile, I’m going to nurture that small part of me that’s still kinda pissed off. Because sometimes you have to listen to that little voice inside your head. The one that says fuck you to the fucking fuckers.
It’s been 25 years since I published the first edition of Chat in 1995. What better way to celebrate than by releasing print versions of the latest editions of Chat, Connect, & Crash?
You might remember that, after I self-published Chat in 1995 and Connect in 1996, Simon & Schuster bought the rights to the trilogy and published it in trade paperback in 1998. (For a more detailed timeline of the series click here.) The books had a good run, and in 2012 I finally regained the rights to the series. In 2014 I released completely new editions of the books in ebook format, featuring the original, never-before-published ending to Crash.
Although I’d been publishing under the Rainwater Press imprint since the 1990s, things had changed a lot in the publishing industry when I decided to re-publish the trilogy in 2014. I was fairly well up to speed on print production but I’d never before published my own ebooks (which S&S had taken care of for me in 1999). The learning curve was high but if you know me you know how I love a challenge.
I told myself I’d worry about the print versions of Chat, Connect, & Crash later. Meanwhile I continued working on Since You Went Away, and what I thought was going to be one book turned out to be four (with Part Four coming out later this year). Having put my toe back in the publishing waters, in the last three years I’ve been able to simultaneously release each of the books in the Since You Went Away series in both ebook and print formats.
Now here we are, six years later, and I’ve finally had a chance to tear myself away from finishing Since You Went Away long enough to focus on releasing the print versions of Chat, Connect, & Crash (once again with the help of David and Kevin). Hard to believe it’s been 25 years since I first self-published that little black book called Chat. Sometimes—if you’re patient enough—things have a way of falling into place.
The 2014 editions of Chat, Connect, & Crash now available in print.
Occasionally I receive inquiries from students who’ve been assigned the unfortunate task of writing a paper about one of my books and/or my life as a writer. I love chatting with students and I always make an attempt to answer student emails when time allows. Here’s an interview (updated & edited for length) with a college student who was tasked with writing a profile of someone in the arts & entertainment industry. She asked some great questions!
Student: When was it, exactly, that you realized writing might be a career path you wanted to take, and why?
Nan: I learned to read when I was 4 and I loved the escape that books offered me. I was extremely introverted as a child and I also had a difficult family life due to my father’s alcoholism (he died of alcoholic cirrhosis when he was 39 and I was 9). I spent a lot of time alone in my room and writing was a natural extension of my love of reading. Being that I was shy, writing felt like a safe way to express myself and I enjoyed it a lot.
I attempted to write my first novel in 4th or 5th grade. It’s a futuristic story called “Forgotten,” about two friends who get left behind on Earth while everyone else on the planet has moved to Mars. (This was in the early ’70s, not long after Apollo 13, which no doubt ignited the imaginations of schoolkids everywhere.) It ended up being only a few pages, but I still have the handwritten story and the rough draft.
After that I started writing poetry and continued writing poetry through college. I still have all the poems I wrote. Most of them are very bad. (Though I did get a couple of poems published in The Daily Illini when I was in college, which is when I also received my first fan letter—which I also still have.)
In high school I was the editor of the yearbook and had a column in the school paper. I knew I wanted to be a writer but I was concerned about being independent and making enough money to live on my own (i.e., not with my mom & step-dad) after college. That’s why I chose to major in Advertising (at University of Illinois, Urbana-Champaign). I felt Advertising was a solid career where I could use my creativity while also making enough money to be self-supporting. During my college summers I worked at Leo Burnett Advertising in Chicago (two summers) and at a smaller ad agency (also in Chicago) called G.M. Feldman & Co. (one summer).
Student: How did you get started?
Nan: My plan was to work at an ad agency in Chicago after graduation. Instead I got married three weeks after graduating (because love), and my husband (Pat, a lieutenant in the Marine Corps at the time) got orders to Okinawa, Japan for three years. It turned out to be a great experience for both of us, and I got my first job in publishing in Japan, where I was the editor of a weekly magazine called This Week on Okinawa.
After we returned from Japan I wrote my first novel, a fictionalized version of two Americans living in Okinawa called Knowing the Sky. This was in 1986-1987; I wrote it using an electric typewriter. The completed manuscript was a whopping 650 pages. Like my teenage poetry, my first attempt at a novel was also quite bad. (Resulting in a box full of rejection letters which currently reside in our basement.)
I went back to work in the magazine business where I was the managing editor of a computer magazine called Personal Publishing. This led to my freelance career as a tech journalist and eventually to my first published book, a four-color guide for graphic designers on how to use desktop publishing software (Quark Design: A Visual Guide to QuarkXPress). My career as a tech writer in the late ’80s and early ’90s turned out to be financially lucrative but it also had a high burnout rate. Even back then, the technology was developing so fast that the tech writers in the industry were expected to constantly churn out new stuff.
In 1995 I decided to take another stab at writing a novel, which is when I wrote the email epistolary novel Chat. (See my bio below for the rest of that story.)
Student: What would be a (short) self-written biography of yourself and your writing career?
Nan: Nan McCarthy is the author of Since You Went Away, Chat, Connect, & Crash, Live ‘Til I Die, andQuark Design. The originally self-published Chat, Connect & Crash series was released in trade paperback by Simon & Schuster in 1998 and widely translated. Nan later regained the rights to the series, publishing new, updated editions in 2014. A former magazine editor & tech writer, Nan founded Rainwater Press in 1992 and began selling her books online in 1995. Nan and her husband, a veteran who served 29 years in the Marine Corps, are the proud parents of two adult sons. Nan wrote Since You Went Away after taking a ten-year break from full-time writing to care for the family during her husband’s frequent military travels.
That’s my professional bio. On a more personal level I guess I’d say I’m a mom, vet spouse, writer, sister, friend. I love my family and I’m still close with my three best friends from high school. I love reading, nature walks, our rescue dogs & cats, and classic movies.
Student: Can you describe your ideal working conditions?
Nan: A few years ago when I started working on Since You Went Away I moved my writing area from the basement office (which had no windows) to a little corner of our bedroom where there’s a big window. I discovered I need daylight to keep my spirits up while I’m working. My best writing time is during the day, what would be regular business hours for most people. I stick to a regular writing schedule—generally Monday through Friday, from about 7 a.m. until 6 p.m. or later. Depending on where I’m at in the writing process, I’ll write on Saturday and Sunday too if I can. If my husband is traveling out of town I’ll write later into the night. I write best when the house is empty and completely quiet.
Student: How would you describe your tone in writing?
Nan: I don’t set out to write with a certain tone in mind. I’m mostly concerned with telling the story. I work hard at making myself invisible to the reader so they can get lost in the story and experience what the characters are experiencing without being distracted by the writing itself. I appreciate beautiful writing in others but I like to get out of my own way. I’m a strong believer in using language as efficiently as possible. Whenever I can, I’ll choose the shorter, simpler, more precise word over a longer word. One thing I do concern myself with is rhythm. I read aloud everything I write and if I stumble over something, I keep rewriting until it sounds completely natural.
Working as a computer journalist has had a huge impact on my writing style. In tech writing, even the smallest detail such as a punctuation mark has to be precisely accurate. The way you structure a sentence has to be specifically engineered to help the reader understand and grasp incredibly complex concepts in the shortest amount of time. The language has to be straightforward and not the least bit confusing. I like to think of myself as a “word engineer.” People tend to think of writers as messy and haphazard individuals because we’re creative. But good writing involves logic, attention to detail, and problem-solving abilities, much more so than most people realize.
That said, I do love writing dialogue, which is why I love writing epistolary novels. Emails are a unique form of conversation, a hybrid of talking and writing. My latest novel (Since You Went Away) contains lots of dialogue in the form of recounted conversations within the emails themselves. In real life I love listening to people talk, paying close attention to the rhythm of people’s voices, the idiomatic expressions they use, and each person’s body language while having a conversation. I tend to be a boring dinner companion in restaurants because I often prefer eavesdropping on other diners’ conversations rather than talking to my husband (but he’s used to that by now).
Student: What has been your most successful publication and why?
Nan: Chat, Connect, and Crash are probably my most commercially successful books so far (not counting Since You Went Away which is currently being released in four parts). But I’d have to say, as far as my completed works, the book I’m most proud of is Live ’Til I Die: a memoir of my father’s life, which I self-published in 2002. It was a very personal project obviously, but I’m proud of the quality of the writing in that book as well as the research I did in interviewing my dad’s childhood friends, our remaining family members, and medical professionals who treat people with addictions. I feel good about the positive nature of the book, its sense of hopefulness in spite of the tragedy of a young man like my dad losing his battle with alcohol. Most addiction memoirs are success stories as told by the person who overcame their addiction, so Live ’Til I Die is unique in that way because my dad didn’t survive to tell his story. But even with its incredibly sad outcome, I was able to shine a light on the destruction of addiction while at the same time highlighting the positive aspects of my father’s character, showing his humanity and the lasting impact he left on the lives of the people who loved him. I also put a spotlight on the strength of my mom during those dark times and the positive actions she took in raising my sister and me so that neither of us ended up following our father’s path of addiction, even though we’re both genetically predisposed.
Student: What would you want prospective fans to know about your work?
Nan: My main goal is to give the reader a memorable and entertaining emotional experience. A secondary goal is to make it easy for the reader to keep turning the pages. I put a huge amount of effort into making my writing appear simple and breezy, but in reality there’s a lot going on under the surface. I want the reader to have fun reading my books. Even when the topic is serious—especially when the topic is serious—I like to inject humor in unexpected places. Plot is important too, of course, and I want the reader to feel propelled and compelled to find out what happens next. But even more important than plot (to me at least) is creating interesting characters the reader cares about. Three-dimensional, unique characters that make the reader lie awake at night wondering how things are going to turn out for them. Topically, I like to take on meaty subjects that are of current interest to people.
Student: What inspires you?
Nan: Other writers inspire me. I’m an avid reader and I read a wide variety of books, from narrative non-fiction to literary fiction and everything in between. I love marveling at an especially well-written passage, and I love hearing the success stories of other writers. I don’t believe another writer has to fail in order for me to succeed. In fact I believe the opposite—the more writers who succeed in stirring up excitement about books and reading, who are able to light a spark inside the reader, the better for all of us.
Movies inspire me. I love going to see new movies in the theatre and I love watching old movies on TV. I love old movies for the witty and intelligent dialogue. I go to the movie theatre regularly, either by myself or with friends or my husband. Movies are a chance for me to turn off my brain for a couple hours and escape the pressures of the outside world. I always come out of a movie inspired to write. For me writing a good story is a lot like writing a screenplay because you want the reader to be able to visualize what you’re seeing in your own head.
Music inspires me. I listen to certain songs when I’m getting ready to write a particular scene. (On my Pinterest page I have a board called “Music That Inspires Me to Write” where you can see some of the songs that inspire me. I also have Pinterest boards for some of my favorite movies and books.)
People inspire me. People I meet at parties, conversations between strangers I overhear in restaurants and other public places. I love people-watching.
I’m also inspired by current events. The novel I’m currently working on is about a military family during the Iraq war. The story involves issues such as PTSD among veterans and Islamaphobia. Those were big topics when I started writing the book in 2012 and they’re even more relevant today.
Student: Is all your work similar in nature, in general, or how does one novel differ from the next?
Nan: My current novel (Since You Went Away) is in the epistolary format which makes it similar to Chat, Connect, and Crash. The similarities end there however. Topically, I’d say my work is pretty varied. Quark Design is a computer how-to book. Chat, Connect, and Crash is a love story. Live ’Til I Die is an addiction memoir. My current project focuses on a military family during wartime.
There are similar themes that tend to pop up in all of my novels. One of them is alcohol addiction, obviously influenced by my childhood experiences. It’s not something I consciously set out to include in a novel, but it’s something I have intimate knowledge of and is part of the fabric of who I am. So the theme of alcoholism tends to weave itself naturally into the characters I create. In Chat, Connect, and Crash, the male protagonist (Max) is a borderline alcoholic. Live ’Til I Die is all about alcoholism. And in my current novel, one of the characters is a veteran suffering from PTSD who turns to alcohol as one of the ways he deals with the stress of transitioning from military life to civilian life.
Student: What has been the response to your work?
Nan: Largely positive. My favorite feedback is hearing from people who tell me Live ’Til I Die resonated with them, because so many people struggle with addiction or have a loved one who’s an addict. Although I’ve just recently released Part One of my new novel Since You Went Away, I’ve been pleasantly surprised with the positive feedback so far. I’m working on Part Two now, and I hope I can keep that positive vibe going until I release all four parts. With Chat, Connect, and Crash, I was surprised and delighted to learn the books are required reading in some college communications courses. A few years ago I was contacted by a young woman in Italy who wrote her doctoral thesis on Chat. The Chat, Connect, Crash trilogy is a time-capsule of early Internet communication. Because the story takes place in the mid-1990s, it shows how email not only changed the way we communicate with one another but how it changed our relationships. I’m very proud of that. But there are also people who hated those books. And that’s OK. As a writer you have to learn to not take the negative feedback to heart. Worrying about that stuff will kill your creativity for sure. So that’s why I try to write the kind of books I myself would like to read. If the end result is something I’m proud of, that I know in my heart was the best work I could produce at that moment in time, I’m happy. The world would be a pretty boring place if everyone liked the same books.
Student: How do you think your personality is reflected in your work?
Nan: I like books with substance and humor that give people hope. I try to imbue those qualities in my own work. If other people think of me as a person who’s substantive, funny, and hopeful, that would make me happy.
Student: How do you think the industry has changed since you started?
Nan: Oh my gosh! That’s a story unto itself. I wrote my first novel on a typewriter. When I self-published Chat in 1995 and sold the printed books using an 800-number and an online order form on my first website, Amazon wasn’t even a household word yet. Now we have ebooks and ereaders and blogs and social media and self-publishing has become a huge thing for writers. Even traditionally published authors are expected to have a “platform” in which they promote their books via Twitter, Instagram, Facebook, etc. It’s nuts. And it’s great! I’m excited to be an independent writer and publisher with a lot of years of experience under my belt. When I started writing my latest novel, I didn’t even consider going the traditional route to get it published. I knew from the beginning it would be independently published. I love all aspects of that process—the sense of adventure, the creative freedom, and the risk-taking. Here’s one of my favorite quotes from Neil Young: “You know, the future’s a huge, gigantic place. I have no idea what’s going on out there, I’m just going to walk into it and see what happens.”
(For a detailed timeline of the publishing history of Chat, Connect, & Crash, click here.)
Student: What do you hope to ultimately accomplish through being a writer?
Nan: I want to make people smile, entertain them, give them an escape from the stress of daily life, and give them hope.
I like the idea of leaving something of myself behind, of someone reading my words after I’m gone.
I want to keep growing, to be a better writer today than I was yesterday, a better writer tomorrow than I am today.
For me—like a lot of writers—writing is survival. It keeps me sane, makes me happy and joyful. Aside from spending time with my loved ones, the best feeling in the world is a day when I’ve written a lot of words.
My (mostly fun) journey with Chat, Connect, & Crash.
From the first, self-published edition of Chat in 1995, to the acquisition by Simon & Schuster in 1998, to the reversion of rights in 2012, the history of Chat, Connect, and Crash came full circle with the Rainwater Press publication of the trilogy in 2014. My journey with this series has been an adventure—always interesting, mostly fun, and sometimes a little heartbreaking. Here are some of the highlights of my escapades from self-published author to traditionally published author and back again to where I feel most comfortable—working independently as both writer and publisher.
Chat is the story of two strangers who meet online, unfolding entirely through their email messages to one another. Although epistolary novels have been around for hundreds of years, Chat was the first full-length email epistolary novel ever written. (It was also among the earliest novels sold online directly to readers—more on that later.) Because of my previous career as managing editor of a technology magazine, I first got online in 1987, fueling my lifelong love affair with email and online communications.
I wrote Chat in the spring and summer of 1995. While working on the novel I tried to get it published traditionally, sending queries via snail mail (the ability to query via email was still several years down the road) to about 25 publishers in all. Chat was quickly rejected by all of them save for one, an editor at Ballantine who asked to see the complete manuscript (exciting!) but who eventually turned it down, explaining in a personal letter that she liked the novel herself but couldn’t garner support for it from her colleagues. In spite of all the rejections, I found her personalized response strangely encouraging. (Writers don’t need much to keep us plowing blindly ahead.)
Amidst all the rejections, and still flying high from the simply exhilarating experience of having written a novel, it occurred to me that with my background in digital publishing technology (writing how-to books and magazine articles on page layout software, prepress and printing techniques, workflow management, and so on), I possessed the technical knowledge to produce the books myself. Keep in mind this was several years before the advent of ebooks, so back then “the latest technology” involved using page-layout software to create mechanicals that would be used in the production of printed copies. It wasn’t quite as “easy” as some people claim ebook production is today, but the new digital publishing technology of the mid-1990s did allow me access to less expensive prepress and production methods, especially since I had the experience and knowledge to do the page layout and production work myself.
So in late summer 1995 I began working with a book designer named David High, who I’d come to know when we worked together as freelancers on some corporate marketing projects and whose design work I featured in my computer book Quark Design: A Visual Guide to QuarkXPress (Peachpit Press, 1995). Although I’d only just finished writing Chat, I knew there’d eventually be three books in the series, so David created cover and interior designs for the entire set. I also hired one of my editorial colleagues at a graphic design magazine, Linnea Dayton, to copyedit the manuscript.
Using David’s interior design templates I worked on page composition while also interviewing and getting bids from various printers recommended by my local PIA (Printing Industries of America) chapter. After settling on a printer, I finalized the digital files, sent them to a prepress shop for camera-ready output and film negatives (for the cover), and the book was ready for printing.
Several nerve-wracking weeks later, just before Thanksgiving in November 1995, my husband and I picked up the boxes containing printed copies of Chat from the printer. Once back home, with boxes strewn around the kitchen, we excitedly began opening them. Our excitement quickly turned to shock and disappointment, however, as we realized about 20% of the books contained serious printing errors such as missing pages, repeated pages, double-imaged pages, and crooked pages. What a letdown. We ended up culling through the entire 2,500 print run to find around 2,000 usable books. (It wasn’t funny at the time, but I have an amusing memory of making a personal visit to the printing office the following Monday morning, a sample of unusable books in hand, asking to speak to the president of the company. Apparently Mr. Bigshot Printing CEO decided to hide out in his office the rest of the morning rather than face the incredibly pissed-off author cooling her high heels in his lobby. Suffice to say I didn’t end up paying for the unusable copies.)
Previously, while waiting for the books to come back from the printer, I’d begun laying the groundwork to market and sell the books myself. I set up a P.O. Box and an 800-number (yes, I had my own toll-free number readers could call to order copies of the books, which rang into our home and which I answered myself), and I also went through the arduous (at the time) process of becoming a credit card merchant, which included the banking official making a personal visit to my home office, where I gave him a computer demonstration of how I would receive and fulfill orders via email (“So this is the Internet,” I remember him saying). I also learned about ISBNs, purchasing a block of 100 from Reed Reference Publishing (later to become RR Bowker, now Bowker) for $165, which I thought was expensive at the time. (Today a single ISBN will set you back $125, while a block of 100 costs $575.)
My plan was to mail out 250 promotional copies of Chat as holiday gifts to my colleagues in the computer industry, and by the end of December my promotion efforts succeeded in creating some nice buzz about the book as well as providing me with much-appreciated positive feedback and encouragement. Some of my colleagues even published brief write-ups about the novel in industry publications like The Seybold Report and How magazine; I was also invited to write a guest feature about my self-publishing experience for Publish magazine. Meanwhile I’d begun taking orders for the books via email, snail mail, and my toll-free number while also making plans to construct my very own Rainwater Press website where I could take my e-commerce to the next level with an online order form and credit card processing.
For the website, I collaborated with another former colleague, Eric Llewellyn, a designer I’d worked with a few years previously in the creative services department of a software company. Eric was at the cutting edge of HTML and Web design back in 1995, and with Eric’s design and programming skills and my copywriting and organizational skills, we were able to unveil the original Rainwater Press website in early 1996. (Though out-of-date, an archive of this website still exists at www.rainwater.com. For up-to-date information, you’ll want to continue visiting my current author website right here at www.nan-mccarthy.com.) I was now open for business as an author on the still-nascent World Wide Web, selling copies of my book directly to readers. Little did I know that the way I was selling my book (online) would be as much a part of the story as the book itself.
The following year, in the summer of 1996, while I continued selling copies of Chat, I wrote the second book in the series, Connect, returning to the story of Bev and Max and their growing fascination with one another. This second book was also self-published, again with a print run of 2,500 copies (though using a different printer this time), copyedited by Linnea Dayton, and featuring another eye-catching cover design by David High.
By this time things with the books were beginning to percolate. I was approached by Ted Nace, founder and publisher of Peachpit Press, who was interested in a co-publishing deal for Chat. This was a bold move on Ted’s part because Peachpit was primarily a computer book publisher, and Chat would be the publishing house’s first work of fiction. Ted and I came to an agreement, and in late summer 1996, Chat was released to a wider audience (including bookstore distribution) with a second print run of 20,000 copies. Along with the national bookstore distribution provided by Peachpit, I continued selling both Chat and Connect directly to readers via my website, email, and 800 number.
What’s more, publishers in other countries began approaching me about foreign rights. In late 1996 and early 1997, I sold translation rights for Chat to Spanish publisher Pagina Uno and Korean publisher Ahn Graphics. Also around this time, due to the wider distribution offered by Peachpit and my continued marketing and promotion efforts (including sending complimentary copies of Chat along with custom Chat t-shirts to the White House, Oprah, Stephen King, and Dave Barry among others), publications such as The New York Times, Publishers Weekly, The Wall Street Journal, Glamour, and People began to take note, publishing reviews of the books as well as articles about the new and unusual way I was using the Internet to successfully promote and sell my books directly to readers. (Sample headline from The Wall Street Journal: “Unknown Novelist Wins Following on Web by Self-Promotion and Luck.”)
In the summer of 1997 I wrote the third book in the trilogy, Crash, and Chinese translation rights to all three books were sold to Addison-Wesley in Taiwan. Around this same time, after the People magazine write-up in the spring of 1997, I was contacted via email by a literary agent in New York who’d seen the write-up and offered representation. With the blessing of Ted Nace and the release from my agreement with Peachpit, my agent subsequently sold the rights to all three books to the Pocket Books division of Simon & Schuster (one of the very same publishers who’d rejected the manuscript two years previously). Meanwhile, the books and my Rainwater website were continuing to get press coverage, with a second write-up in Publishers Weekly and articles in The Chicago Tribune, Newsday, The Chicago Sun-Times, New City, Chicago Books in Review, The St. Louis Post-Dispatch, Denver Westword, and others.
These were exciting times. I’d been working non-stop promoting the books in addition to spending a good amount of time processing and shipping orders coming in through my website. Although I enjoyed the marketing aspect of what I was doing, my first love has always been writing, and I yearned for more time to get back to writing and start work on a new novel. I viewed the offer from Simon & Schuster as an opportunity to make use of a larger publishing house’s marketing, sales, and distribution channels, taking Chat, Connect, and Crash to new levels while also allowing me more time to focus on writing.
Although I’d already more than recouped my self-publishing costs, the advance from Simon & Schuster was a nice boost, both financially and career-wise. At the time the contract was offered, my agent mentioned S&S wanted to make some “very minor” changes to the ending of Crash that would take “two minutes.” I was slightly concerned but the changes were downplayed and I didn’t press further—after all, I was eager, inexperienced in the ways of traditional publishing deals, and didn’t want to jeopardize the offer.
Over the course of the following year (it took about twelve months from contract signing to publication, even though S&S didn’t have to do production work on the first two books since they used my previously created QuarkXPress files for the interiors), I remained busy working with Pocket Books on cover consultations, marketing and promotion plans, production details, and figuring out the new ending they requested for Crash. I don’t want to spoil the ending for those who haven’t read the books yet, but suffice to say S&S wanted a “happier” ending than the one I’d originally written. Overall I didn’t have a problem with modifying the ending to suit their tastes, but the process was arduous—a lot of back and forth over a period of about two months (a lot longer than the “two minutes” originally mentioned)—with the end result being a compromise I wasn’t too excited about, but which the powers-that-be at S&S seemed happy enough with.
Meanwhile, I had begun work on a new novel, and we continued selling foreign rights—to Simon & Schuster UK (who created the striking cover designs in fuchsia, bright green, and royal blue that were also used for the U.S. versions of the books), Turkish publisher Oglak, German publisher Goldmann, Slovenian publisher Ucila, and Dutch publisher Uitgeverij Prometheus.
Simon & Schuster published all three books in trade paperback in the fall of 1998, with a print run of 30,000 copies. I’m proud to say the books were profitable enough that I “earned out” my advance relatively quickly, and the press coverage continued for a short while with write-ups in Mademoiselle, Entertainment Weekly, The Orange County Register, Washington Post Book World, and CNN.com (one of the earlier online news sites). I also signed an amended contract allowing Simon & Schuster to sell the trilogy in electronic format (the term “ebook” wasn’t widely in use at the time) on “portable handheld devices” such as the Softbook ($299), Rocketbook ($500), and EB Dedicated Reader ($1400-$1600), making digital editions of the books available for purchase in early 1999.
While I continued receiving royalty statements and checks from Simon & Schuster for sales of Chat, Connect, & Crash, in 2000 I embarked on a new project, interviewing my father’s childhood friends for a memoir of my father’s life called Live ’Til I Die, which I published under the Rainwater Press imprint in December 2001, just a month before my mom’s death in January 2002. Though sales of the memoir never came close to those of my email trilogy, writing and publishing Live ’Til I Die was one of the most personally rewarding experiences of my life, a project I’m proud of to this day.
Not long after I completed Live ’Til I Die, and nearly four years after the trilogy’s trade paperback publication by Simon & Schuster, I received word from S&S in early 2002 that the Chat, Connect, and Crash books would soon go out of print. In exchange for some foreign rights monies that had never been paid to me, I negotiated delivery of several hundred copies of each book (copies that would’ve otherwise been destroyed). Also at that time, at my request and as per my contract, my agent sent a letter to S&S asking that the rights to the books be reverted to me, but I never heard back from anyone.
Although it wasn’t something I planned on, I ended up taking a break from full-time writing over the next ten years (though I continued accepting short-term gigs like writing a guest column for The Kansas City Star). Due to my husband’s career in the Marine Corps, we moved around a lot (including two cross-country moves during the time I was writing and promoting Chat, Connect, and Crash). By the time we landed in the Kansas City area in 2003, our two sons were approaching their teen years and my husband was traveling more and more (including a year-long deployment to Iraq in 2008). There just wasn’t enough of me to go around to be a full-time writer, a military spouse charged with running the household during my husband’s frequent absences, and the kind of mom I wanted to be to our two teenage sons. So writing novels was put on the back burner for a while—a long while. It was a decision I’m happy to have made, and though I missed writing full-time, the upside was that the time spent living my life and focusing on my family filled my creative well to overflowing.
Surprisingly, during this period I continued receiving royalty checks from Simon & Schuster, mostly for the ebook editions of the trilogy being sold via online outlets such as Amazon. I also continued selling printed copies of Chat, Connect, Crash, and Live ’Til I Die via direct orders from my website, and in 2011 Chat was the subject of a thesis paper by an Italian grad student named Antonietta D’Amore. Antonietta was a student at L’Orientale University in Naples, Italy who translated the book to Italian and interviewed me extensively (via email, of course) about Chat and the linguistics of Internet communication. I also learned that the trilogy was being used in college curriculums throughout the U.S. to study the evolution of online language and its cultural impact on dating and interpersonal relationships.
By 2012, with my husband retired from the Marine Corps, one son graduated from college and another well on his way, I finally felt like I could get back to focusing full-time on my writing career. One of the first things I did was send a letter to the publisher of Simon & Schuster once again asking for a reversion of rights to the trilogy as per my contract (briefly mentioning I’d been waiting ten years for a response to my first request), and within a couple weeks I received a signed reversion of rights agreement from S&S.
In 2012 I also began work on a new novel related to military life, the idea for which came to me during my husband’s deployment to Iraq in 2008. (That novel eventually turned into the four-part Since You Went Away series.)
In the first few months of 2014, I took some time away from working on the new novel to create and publish new editions of Chat, Connect, and Crash under the Rainwater Press imprint now that I had the rights back. What a thrill it’s been to once again have ownership of these books!
Because so much time had passed and my digital files of the manuscripts were on old media such as floppy disks and SyQuest cartridges (and therefore difficult if not impossible to access), I ended up having to type all three manuscripts from scratch into new Word documents (which wasn’t so bad since I’m a fast typist). I also ended up digging through boxes of old files to find the first manuscript for Crash written in 1997, using it as a reference to restore the original ending. This in itself was a gratifying and exciting experience—with the original ending to Crash now intact, the trilogy on the whole feels stronger and more authentic to me.
I hired Faith Simmons (who happens to be my niece in addition to an editorial goddess) to copyedit all three newly typed manuscripts. I also contacted David High of High Design, who designed the original editions of the trilogy back in ’95 and who agreed to work with me again on creating fresh covers and interior designs for the new editions. And because of technological advancements over the last decade, I decided to hire a typesetter with skills in ebook adaptation (instead of attempting to do the production work myself this time). Kevin Callahan of BNGO Books created page mechanicals based on David’s new designs, and he also converted the books to the proper digital formats for upload to all the major online ebook retailers including Amazon, Apple, Barnes & Noble, and Kobo.
The ebook editions of Chat, Connect, and Crash became available for purchase in April 2014 (and perhaps you’ve followed the link to this article from within the ebooks themselves—if so, thank you!). It took me a while (due to working on the Since You Went Away series), but in March 2020, during the first few months of the pandemic, I released the print editions of Chat, Connect, and Crash—which felt like the perfect way to celebrate the trilogy’s 25th anniversary! At some point I plan to write and publish a fourth book in the series (Cloud), that will bring us up-to-date on Bev and Max’s story twenty-five later. I also have plans for a bonus book featuring background info on some of the obscure details and 1990s pop culture references in the trilogy. If I’m lucky, maybe I’ll eventually have the resources to create a boxed set of all five books (Chat, Connect, Crash, Cloud, and the bonus book). That, in addition to promoting my new series and writing all the other books in my creative queue, will keep me busy and happy for years to come.
In spite of the inevitable heartbreaks involved in any publishing venture, I’ve had more than my share of fun with these books. I’m grateful for every obstacle, every disappointment, and every person I encountered along the way. Each experience has brought me to this point in my life, a place I’m very happy to be. I’m excited about taking advantage of the many new technologies and platforms available to writers who want to independently publish their books these days. When I wake up each morning, my mind can barely contain the ideas I have for new books and new ways to market and sell them. The best part about my publishing journey? It’s only just the beginning.